Search Engine Optimization is a holistic process. It’s not something you do after a site is complete. Like plumbing a house, it’s better done during construction.
Search Engine Optimization Today
Optimizing your site for search engines is a critical part of marketing, when you hire me to build your site, I design and develop it following Google’s standards of practice.
Long gone are the rascally days of slime merchants hawking thousands of irrelevant inbound links. Google now uses AI to interrogate a site and ‘understand’ it. Thus the focus now is on-page seo.
On-page SEO is all about optimizing web pages individually in order to improve ranking and earn more relevant organic traffic. On-page is about both the content and the source code of a page instead of inconsequential inbounds.
So it’s about how the site is built.
Site structure, wording, linking, grammar and phrasing play a significant role in your site’s search engine optimization. SEO has to be factored in from the very beginning of a site’s development.
There are many great tools that can help with writing for SEO. I use several during construct of a site that I have tested and found helpful. When I build a site I include them and can mentor you in how to use them effectively on your own if you wish.
I love this term. I believe ‘holistic’ is a popular word because it reflects the ever-growing complexity of a modern free market. There is no ‘magic pill,’ no one perfect solution. Success in general is about systems and integration. Oh, holistic SEO means that every part of a site on all levels is optimized, from satisfying user intent to offering a stellar user experience.
Here is a short list I found from one of the great SEO consultants out there. I actually met him long ago and had a great conversation, he really knows his stuff! You can read the full article here.
What makes a good website?
- Satisfies user intent and has a clear goal
- Has technical prowess
- Is trustworthy, safe and secure
- Has a great design and stellar UX
- Full of awesome, user-centered content
- It’s mobile-friendly or responsive
- Can ‘talk’ directly to search engines