Transformation by Design
This executive coach website design is for Mary Olk who’s “product” is transformation. Mary sought me out because she wanted a transformative website. Something different.
The home page is unusual. It loads only her photo at first, not even navigation. It invites interaction and a change in thinking which aligns with her marketing in a subliminal way.
Once the visitor scrolls everything comes up.
Having a site dependent on the visitor scrolling seems counterintuitive. In the early years of the web, standard practice was to have everything “above the fold.” However one thing has changed since then. Facebook has at last trained everyone to naturally scroll.
Mary hosts a Podcast called Making it Matter. Thus the site integrates with this Podcast in several ways. There’s an email campaign signup pop up and a Show Resources Page.
Visit Personal Coach Mary Olk’s website